︎L’OTTICA CHIARA
2022 - Brand Identity - Social Media
A brand identity for an optical store in Trentino Alto Adige.
Un’identità visiva per un negozio di Ottica in Trentino Alto Adige.![](https://freight.cargo.site/t/original/i/d729c42b07f0a424f98820c4f9641a57ce6fdeaeac1ffbd3eb9bbb7fc31a023b/board-ottica.jpg)
![](https://freight.cargo.site/t/original/i/55cae76df5b58052001c9ec8db7b0ba2c54c418c2dc665ea924567c45eed6471/ezgif.com-gif-maker-5.gif)
The brand identity is built with an illustrative and playful approach, which reflects the spirit of L’Ottica Chiara: a young business that offers affordable yet high -quality glasses.
L'identità del marchio è progettata con un approccio illustrativo e giocoso, che riflette lo spirito di L'Ottica Chiara: un'azienda giovane che offre prodotti convenienti ma di alta qualità.
![](https://freight.cargo.site/t/original/i/e6b0cc9ac6f7565134276d2a3ba11368b538397d1064d4bf0e79f3d5f2c85618/business-cards.jpg)
![](https://freight.cargo.site/t/original/i/3b36becf7f5107c52d2dde698fb0e3c47d34feed14f8c62cc45f6f6018707a9c/Stationary.png)
![](https://freight.cargo.site/t/original/i/44b9f8cbd707184eb426577ef987fa52c285afc86d9c043b04d22e111c7e0225/img1.jpg)
The main graphic element is a pattern made from a series of illustrative elements which represent the tools and the objects of the shop.
L'elemento grafico principale è un pattern disegnato da una serie di elementi illustrativi che rappresentano gli strumenti e gli oggetti del negozio.
![](https://freight.cargo.site/t/original/i/9d66f7e79a34f6f1e4d7b12884da937f8439932511112a314d4152d67cbf785e/img5.jpg)
![](https://freight.cargo.site/t/original/i/dc851de0804ea801fc28ef20412729c93e6d31a56811eb97ff1b5cfee26bd662/BenditoMockup-Free-Phone.jpg)
![](https://freight.cargo.site/t/original/i/2a4a8cef61e0db5a43e561b9188c6a7984241af5ea2cb7144e2915a717c07d9e/insta-chiara_Artboard-1.jpg)
![](https://freight.cargo.site/t/original/i/93db1f19b69aa2569cf1e291db101fc987c2c7a5fbb2b8f66a6ec64447aec82a/poster.jpg)
![](https://freight.cargo.site/t/original/i/50aac5705d67ffd5e04b601de66ee79465ef187cfe83067ef39a6293387a84c9/poster-window.jpg)